Hundreds of consumer brands, ad agencies, and political and advocacy organizations are using Resonate’s consumer insights to make better connections with their customers and yours. I had the honor of attending the 2017 ANA Masters of Marketing Conference in Orlando last week with several leaders at Pace. I attended nearly 20 sessions, hearing insights from top marketing executives at companies such as Samsung, State Farm, MGM Resorts, The Clorox Company, Lane Bryant, Google, Facebook, KFC, Walmart and Cadillac. The research by IHS Economics and Country Risk provides a comprehensive assessment of the contribution of advertising to national, state, and regional economic activity across 17 industries. This study includes information on the positive impact of advertising on employment, salaries, wages, consumer sales, and the overall economy. Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
There was one media agency presentation but it seemed heavier on assertion and lighter on details. IKEA has seen significant success with content marketing and branded content, embracing the strategy early on. As such, IKEA has had many successful projects across a wide range of media, from a video Web series to spoofing their own brand. In this session, hear from IKEA’s U.S. Director of Media to learn how her team crafted an award-winning media and creative strategy and made IKEA a content brand.
Nissan, which has an all-encompassing college football partnership with ESPN, has been using Rentrak to measure when its stadium billboards appear on the screen, according to Jeremy Tucker, VP of marketing communications and media for Nissan. During a speech at the conference, Internet personality and Vaynerchuk Media founder Gary Vaynerchuk argued that marketing objectives don’t often align with sales. “We trade on data that can be holding hand reference manipulated to do anything you want,” he said. But while Taco Bell can’t always measure the impact of a campaign in a place like Snapchat, it looks at sales data regularly. “It’s great that someone engaged with our ad, but did we sell enough tacos today? A groundbreaking research study that explores the issues of diversity and inclusion from the perspective of hiring companies, the academic community and the students themselves.
The ANA Genius Award finalists were revealed at the ANA Masters of Measurement conference today. Winners will be announced at the ANA Masters of Marketing conference, October 19–22 in Orlando, Florida. Winners receive prominent industry and media recognition as analytics leaders, and share a $100,000 prize pool for a charity of their choice. A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
For the second year in a row, ANA partnered with White Ops to measure bot fraud (i.e., non-human traffic). Forty-nine ANA members deployed White Ops detection tags on their digital advertising; all participants received proprietary information specific to their buys while the aggregate data was reported to the industry. Results show that fraud is especially high in programmatic advertising and sourced traffic. The report encourages advertisers to take an active role in the fight against fraud and offers a number of proactive ideas to help.