Nicole Martin

Nicole Martin covers trending topics and internet culture for abcyapi, explaining the moments, platforms and questions that everyone suddenly wants to understand. She specialises in the 'why did this happen?' story — the app that vanished, the viral moment, the thing the group chat can't stop arguing about.

Nicole has a talent for taking a fast-moving cultural moment and giving it the context it deserves: what actually happened, why it matters, and what it says about how we use the internet. She's far more interested in thoughtful explanation than hot takes, and she works hard to get the facts straight even when a story is still unfolding.

When she isn't tracing the rise and fall of a platform, Nicole is usually deep in a rabbit hole about internet history. She believes the trends worth writing about are the ones that still make sense a year later.